Design Concepts for Interior Design and Architecture are normally presented now in 3D Perspectives, fully rendered or otherwise. Some do a walk-through video to make it even more high tech and experiential. This is complemented with the use of mood and material boards as well as collages of actually intended elements such as furniture and decors. It’s been common practice for designers to use pegs or reference photos from magazines, and now more popularly, from Pinterest. Actual samples are still used for material boards, but for digital presentations, the above mentioned are the ones mostly used.  

These tools for presenting vary and evolved as clients become more sophisticated. The intention is to be more realistic as possible. These, however, sometimes result in unmet expectations with the pegs and original intent becoming too challenging with the allowed budget, available materials, time, and other parameters.

Recently, we noticed a trend in Schematic Design presentations. The use of illustrations and collages that are intentionally distorted, or out of scale and proportion, seems like a balanced blend of art and design. The ongoing term, or at least the movement around it, is called ”Post-Digital”. New and exciting? Though it's only been going on for a couple or so years, the roots are definitely from way back. 

The intent is a Schematic Design that actually combines the tools we mentioned. It may be a combination of correct scale perspectives juxtaposed with distorted entourage and figures, or seemingly over-sized pieces of furniture intended as a highlight for an area. These may actually be an adjustment as the school has taught us a rigid approach to follow proper scale and dimensions. But with many designers also dabbling in visual arts, illustrations, graphic design among other disciplines, it's an opportunity to play and have fun while also intriguing clients & inspiring while giving them a more artistic approach to the Schematic Design presentation.

As we talk about the Hurray Design themes more and more, we asked several designers ( Interior Designers and Architects ) who are also into doing Illustrations to take the challenge of interpreting our Hurray Design Themes. Choosing a theme that they are comfortable with and creating an illustration to show their design intent. Today, we start with one of our very own!

 KARIZZA UY @itskariribels

Tell us more about yourself? 

Hi! I'm Karizza Uy, Design Manager at Hurray. I love to travel, paint, bake and do flower arrangements.

What process and tools did you use for your illustration?

My biggest inspiration is the post-digital style when doing my illustrations. I use a lot of mix media, like sketching, making collage, and then adding texture in my illustration. I'm also exploring shadow play and natural light coming from the window as this adds more depth and life in my illustrations.

Why did you choose these themes and areas?

I chose the Contemporary Minimalist, Casual Eclectic, and Neo-Traditional themes. They are varying in style and they match my mixed personality. Sometimes, I like it clean and neutral which is represented by Contemporary Minimalist. I imagine myself sitting in a cozy chair in the Living Room while watching the beautiful view in a full-height window, that's why I envision a living room in Contemporary Minimalist.  

On the other hand, I can also imagine myself surrounded by nature and plants while casually sitting in my dining chair which made me also choose Casual Eclectic.

Then lastly, I envision myself as an executive with all the classic pieces while having a great view in my window which is a great representation of Neo-Tradition. Ever since I was in college, I have always loved this style, probably because of it's flair and elegance.

Do you feel the output will work to convey the theme's design intent? 

Yes. Basically the intent of this illustration is that you can see and feel the overall look.

What's your advice for designers who want to try out illustrations for Schematic Design?

This is an opportunity to express your creative mind. It's not about the scale and the perfect lines, but what’s important is the story and the highlight of the illustration. What matters most is to make the whole illustration as cohesive and harmonious as possible.

And what's your advice for Illustrators who want to do spaces and interiors?

Explore and know your style. It's just the same as when you are sketching or painting. Everyone has different styles, and the key to that is to identify which is more comfortable to you so you can get the best recipe to your artwork.

If you feel you have something to share and contribute, please do not hesitate to send us a message at beyond@hurraydesign.com. We would love to feature more!