Hurray Supplier Series: SieMatic
Written by : #TeamHurray
Focus Global Inc is the exclusive distributor of the world’s finest home furnishing brands in the Philippines. Over the years, it has become the destination for design inspiration, building their portfolio with premium brands for the most discerning tastes — from kitchen cabinets, home appliances, furniture, wardrobe systems, window treatments, and bathroom fixtures
As the trusted supplier for some of the best and most coveted home furnishing brands, Focus Global has always stayed at the forefront of innovation in the industry. In 2015, the company launched its 5,000 sqm showroom in Bonifacio Global City. This was the first one-stop-shop showroom for premium home furnishings with 5 floors of sprawling display space.
Five years later, Focus Global continues to implement pioneering efforts in the industry by launching its 360 Virtual Showroom (focusglobalinc.com/360).
SieMatic PURE Kitchen
Tell us something about the brand (SieMatic) and a little history about the brand (and maybe about how you ended up carrying them in the local market)
SieMatic is a luxury kitchen cabinet brand founded in Löhne, Germany in 1929. Since then, the brand has built an international reputation for its world-class kitchens. Since SieMatic developed the world’s first handle-free kitchen, the brand has always set the standards in kitchens with regards to excellent design, durable quality, and a high level of functionality. Even after 90 years, SieMatic continues to improve on its designs over time to develop kitchens that do not follow short-lived trends, but instead, endure for many years.
Focus Global started its exclusive distributorship of SieMatic two decades ago. The company had just started distributing home appliances and was on the search for the best kitchen cabinets that can be displayed with the appliances. Their research led the owners to the San Francisco Design Center, where they were impressed with SieMatic’s design, features, and quality. Incidentally, on a trip to Germany, they met a friend who happened to have a SieMatic kitchen in her home. They were surprised when they learned it was twenty years old because the kitchen looked new. That was when the owners knew they had to contact SieMatic and try to be the exclusive distributor in the Philippines.
Since 2002, Focus Global has grown the brand’s retail market and ventured into supplying kitchens for high-end developments as well. SieMatic remains to be one of the top-of-mind brands for premium kitchen cabinets in the Philippines.
SieMatic CLASSIC Kitchen
What makes the brand premium and desirable to our clients?
SieMatic has been known for developing exemplary kitchens that stand the test of time— kitchens that clients will love to live in (and look at!) even after many years.
With the creation of the three style collections, PURE, CLASSIC, and URBAN, SieMatic broke new ground in the area of kitchen planning and designs timeless kitchens that adapt to the personal lifestyles of homeowners.
The PURE collection stands for clear lines and minimalistic modern style.
The CLASSIC collection is known for its opulence and its masterly combination of tradition and modernity.
The URBAN collection is characterized by designs that are youthful, open, and adventurous.
Besides the door styles & colors, SieMatic also takes pride in focusing on the intrinsic details. Cabinet & drawer interiors can be specifically tailored to each client’s needs with the following well-thought-of innovations especially made to make maintaining their SieMatic kitchens much easier:
Dust Seal - This protective seal is grooved into the carcase, keeping dust, odors & insects out of the cabinets;
Rounded Corners - These small plastic inserts make it easier for you to wipe off all the dust and grime that are usually gathered in corners hardest to reach with a cloth;
GripDeck - This ensures heavy pots and pans to stay in place inside drawers. Its design was modeled in appearance and functionality after the wood plank deck of a ship. The result is a drawer-bottom surface that is attractive and provides a similar “grip effect” to boat shoes on a ship deck.
MultiMatic and Interior Accessories System - These are highly flexible interior design systems that can be configured, changed, and expanded just as you like. Any time, without any problems. It permits individual modification of the interior space, a practical arrangement of your items, and increases storage space availability by 30%.
SieMatic URBAN Kitchen
Service-wise, what can clients expect?
Whether you are building a new house or renovating, Focus Global can provide you with what you need to make a truly beautiful kitchen with SieMatic. Our team of designers and architects are experts in planning a kitchen that best suits your needs. From complimentary design assistance and conceptualization to installation and after-sales, our specialists will readily assist you in creating the living space you desire.
SieMatic Interior Accessories System for Drawers & Pull-Outs
Suggestions for our clients and readers on how to create a premium home or workplace (where applicable)
One of the most important parts of a home is the kitchen. It’s more than just a room; it’s a place of inspiration and the heart of your home. When designing a luxury kitchen, you’ll want to create a space that is not only impeccably designed but is also functional and timeless.
Working with professional and established designers such as Hurray Design is critical. We have been working with them on many premium homes the past year and the synergy is there for the client to feel comfortable with. It’s important to find partners that can help you narrow down your choices and help you figure out the right cabinetry, finishes, storage options, and even appliances that best suit your needs. Selecting individual elements that perfectly match the rest of your home and lifestyle is crucial because at the end of the day, you want a practical kitchen that can stand the test of time.
GripDeck
SieMatic is exclusively distributed in the Philippines by Focus Global Inc. Showrooms are located at Twenty-four Seven McKinley, 24th Street corner 7th Avenue, McKinley Parkway, Bonifacio Global City, (632) 8705 9999; Pioneer corner Reliance Streets, Mandaluyong City, (632) 8634 8587; and The Design Center of Cebu, P. Remedios corner A.S. Fortuna Streets, Mandaue City, Cebu, (6332) 238 7605. For more information, visit www.siematic-philippines.com.
HURRAY SUPPLIER SERIES is a series of features about our partners. We at Hurray work with quality and premium suppliers to help us deliver our joint vision to our clients.