Hurray Supplier Series: Boffi
Written by : #TeamHurray
Focus Global Inc., established in Manila since 1991, has built a reputation not only for its high quality products and excellent after-sales service, but also for its complimentary design assistance. Whether you are building a new house, renovating, or simply looking for a few accents and furniture pieces to add to your home, Focus Global is the ideal partner to provide you with what you need to make a truly beautiful home. Over the years, it has become the destination for design inspiration, building their portfolio with premium brands for the most discerning tastes — from furniture, wardrobe systems, window treatments, bathroom fixtures, kitchen cabinets, and home appliances.
Tell us something about the brands that you carry and a little history about the brands (and maybe about how you ended up carrying them in the local market)
Established in 1934, Boffi is a name synonymous with innovation, excellence, and elegance. From these earliest beginnings, Boffi identified creativity, production and entrepreneurship as its core strategic principles, and integrated them into all product decisions and operating processes. During the 1950s, the Boffi brothers built on their father’s vision, combining the company’s already established creativity with advanced production and technology. With the brothers now at the helm, Boffi began to pave its way in the world of interior design.
The Boffi factory and headquarters are located in Lentate, an area that sits between Milan and Lake Como – the heartland of Italian furniture industry. Under the wise appointment of the three Art Directors -- Luigi Massoni, Antonio Citterio and Piero Lissoni -- many international designers participated thanks to their different background and knowledge, enhancing and developing the product catalogue, developing entire collections that embody an easily identifiable style appealing to Boffi’s high-end, focused target market.
Boffi’s long-standing partnerships with world-renowned designers like Piero Lissoni, Antonio Citterio, Zaha Hadid, Patricia Urquiola, Joe Colombo, Norbert Wangen, and many more attest to the brand’s principles of unmistakable style, first-rate materials and tailor-made solutions to impress and inspire.
In 2015, Focus Global became the exclusive distributor of Boffi in the Philippines. We did so because we wanted to offer the best of Italian craftsmanship to our clients allowing them to create a kitchen, bathroom, or wardrobe/closet that reflects multitudes of lifestyles.
What makes Boffi premium and desirable to our clients?
Innovation, elegance and excellence in quality are what make Boffi the leader in the luxury furnishing market. The Italian manufacturer is known worldwide for its kitchens and bathrooms; and has now started creating storage solutions including some revolutionary closet storage systems.
Boffi products are created to impress and inspire. Its competitive edge is grounded on the following strategic principles: Unmistakable style; First rate materials; Collaboration with international designers; Mixability of pieces; Tailor-made solutions; and Internationalization (Boffi systems are distributed in more than 50 countries providing the same world-class product offering and experience).
In 1995, Boffi was awarded with Compasso d’Oro alla Carriera (Golden Compass for Career), the highest honor from the Italian Industrial Design Association, and remains to this day as the only kitchen manufacturer with such distinction. Boffi is also a proud member of Fondazione Altagamma, an exclusive association of Italian brands that operate at the highest end of the market, stand out for their innovation, design and quality, and express Italian culture with prestige style in their products and business approach. Other members of this prestigious organization are top-calibre brands like Ferrari, Prada, Bulgari, Gucci and B&B Italia.
Through the years, Boffi has successfully combined heritage and innovation. Old techniques are complemented by cutting-edge technology making every piece highly customisable, an ever more important feature of the brand especially within international markets and sophisticated audiences.
Service-wise, what can clients expect?
Here at Focus Global, we make it personal. As we strive to provide the best products, services and solutions, we ensure that each client has an enjoyable experience with us as we help them build their dream home. You can expect us to be with you every step of the way.
We are also proud to share that Focus Global has made some incredible feats in adjusting to the NEW NORMAL. Focus Global launched a digital booking platform that allowed clients to book exclusive (or private) showroom visitations with any of our Home Furnishing brands. We also introduced the first-ever interactive 3D virtual showroom tour to allow clients to still visit/experience our showroom floors.
Suggestions for our clients and readers on how to create a premium home or workplace (where applicable)
A lot of meticulous planning and careful execution is needed to create a premium home. This is best done with the help of industry professionals to help you in the space planning, materials specification, and furniture selection. A great simple way, however, to create a luxury aesthetic in your home is decluttering. Organization is key! Pare down your accessories and edit your collected possessions to just those few favorites for a look that feels more refined and sophisticated. With everything having their dedicated place and surfaces are devoid of mess, the premium feel and look of the home is elevated.
Hues also have a huge impact on the space it fills and influence how we perceive a space. Choosing the perfect hue and texture for a space is crucial as it affects our comfort level, our mood, our perceived temperature (cool and warm), our productivity level, and even our appetite. The right shade or texture can make the kitchen look bigger, smaller or even cheerier.
Color inspires the imagination and brings a distinct character to your home. This is why it’s important that the hue used should be a perfect balance that evokes comfort and conveys your personality and style!
HURRAY SUPPLIER SERIES is a series of features about our partners. We at Hurray work with quality and premium suppliers to help us deliver our joint vision to our clients.